The idea for Swiftieism began in 2023, as a way to explore what an analog relationship to a famously digital fandom might look like. At the heart of our desire to create this zine is the idea in fandom theory that—for many women and girls especially—fandom is a sacred space where they can experience levity from their otherwise marginalized place in society. The title of this zine is a tongue-in-cheek take on this idea and the way many of us idolize Taylor to the point of religious worship. The Swiftie fandom is incredibly diverse, and our greatest strengths are our unabashed emotion and passion. We all love Taylor, but this is a compilation and celebrations of all things you and your specific relationship to her. The more personal, niche, introspective, melodramatic, conflicting, or silly, the better.  

Swiftieism was founded and is edited by Vi (@godofsmallthings on Tumblr). Volume II, Tomato, Tomahto!, was released on September 19th, 2025, and takes on a more personal approach than the collaborative Volume I.  It centers around Vi's complicated relationship to the trials and tribulations of fandom, which many 21st century stans will be able to relate to.